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Generali Group & Central Bank of India Unveil New Joint Venture Brand Identity as ‘Generali Central’.

Banking & Finance | Dated: 06 Aug 2025

In August 2025, Generali Group and the Central Bank of India (CBI) unveiled a refreshed brand identity for their life and general insurance joint venture, now rebranded as ‘Generali Central’, marking a strategic move to boost their presence in India's insurance sector.

🎯 Key Highlights:

  • - The rebranded joint venture introduces two new entities under the 'Generali Central' brand: the life insurance component will now operate as Generali Central Life Insurance Company Limited, and the general insurance division will function as Generali Central Insurance Company Limited. This renaming is part of a broader effort to streamline branding and increase consumer recognition.
  • - The objective behind this joint venture rebranding is to combine Generali Group’s international insurance expertise, operating across more than 50 countries, with the CBI’s extensive domestic network of over 4,500 branches. The collaboration is expected to expand insurance accessibility, particularly in rural and underpenetrated regions of India.

💡 Other Important Facts:

  • (i) The shareholding structure remains unchanged, with Generali Group retaining a 74% stake and Central Bank of India holding 26% in the joint venture.
  • (ii) This reinforces the long-standing partnership between both entities and reflects continuity in leadership and investment.
  • (iii) As part of the rebranding initiative, Generali Central now features a new visual identity, including an updated logo, typography, a new web portal, and enhanced social media presence. These changes aim to build stronger brand awareness and create a more digital, consumer-focused experience in line with modern insurance trends.

📚 Test Your Knowledge:

Which brand name was recently unveiled as the new identity for the life and general insurance joint venture between Generali Group and Central Bank of India?

Correct Answer: Generali Central

🚀 Quick Recap:

About Central Bank of India

  • CEO: Matam Venkata Rao
  • Headquarter : Mumbai