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PepsiCo Becomes Official Partner of Formula 1, Strengthening Global Sports Presence.

Sports | Dated: 31 May 2025

In May 2025, New York (United States of America, USA)-based PepsiCo entered into a long-term partnership with Formula One (F1), headquartered in London, United Kingdom (UK), the premier international motorsport for open-wheel single-seater racing, effective until 2030.

🎯 Key Highlights:

  • - The collaboration aims to boost fan engagement through on-pack promotions, immersive digital experiences, and exclusive content.

💡 Other Important Facts:

  • (i) Sting Energy, headquartered in Heckmondwike (England) and a PepsiCo beverage brand, has been named the official Energy Drink partner of F1.
  • (ii) Gatorade, based in Illinois (USA) and known globally for its sports and isotonic drinks, will serve as the official partner of F1 Sprint, contributing its heritage in athlete performance.
  • (iii) Doritos, a PepsiCo subsidiary based in Texas (USA), will act as the official savoury snack partner of F1.

📚 Test Your Knowledge:

In May 2025, which company became an Official Partner of Formula 1 through a multi-year agreement?

Correct Answer: PepsiCo

🚀 Quick Recap: