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Choice AMC Receives SEBI Approval to Launch Mutual Fund Business Under Choice Mutual Fund Brand.

Banking & Finance | Dated: 04 Aug 2025

On 1 August 2025, the Securities and Exchange Board of India (SEBI) granted final approval to Choice AMC Private Limited, a wholly owned subsidiary of Choice International Limited, authorizing it to operate as the Asset Management Company (AMC) for the newly established Choice Mutual Fund, marking its entry into India’s mutual fund industry.

🎯 Key Highlights:

  • - Choice International Limited, headquartered in Mumbai and a diversified financial services conglomerate, has now positioned itself to officially enter the mutual fund domain. The group will launch Choice Mutual Fund, which will be sponsored by Choice International and operated through its AMC subsidiary, with complete regulatory oversight by SEBI under India’s mutual fund norms.
  • - The new AMC plans to initiate operations with passive investment products, including index funds and exchange‑traded funds (ETFs), aligning with global trends favoring low-cost, transparent, and scalable financial instruments. The phased rollout is aimed at attracting retail, emerging affluent, and institutional investors across India’s financial ecosystem.

💡 Other Important Facts:

  • (i) Arun Poddar, CEO and Executive Director of Choice International, emphasized that the approval marks a key milestone in expanding the group's financial services footprint. He highlighted the ambition to offer professionally managed, technology-driven products under a robust governance and regulatory framework, fostering investor confidence.
  • (ii) With SEBI’s license now secured, Choice AMC will collaborate closely with a designated Trustee Company (mandated under mutual fund regulations) and comply with all operational conditions set forth by SEBI to initiate its mutual fund schemes—expected to begin before Diwali 2025.
  • (iii) This SEBI approval underscores the growing competitiveness in India's mutual fund sector. By entering through passive funds, Choice AMC joins other emerging players in democratizing access to investment products, supporting regulatory efforts to deepen markets and promote financial inclusion.

📚 Test Your Knowledge:

Recently, which company received SEBI’s final approval to start mutual fund operations under the brand 'Choice Mutual Fund'?

Correct Answer: Choice AMC Private Limited

🚀 Quick Recap: