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India Unveils Ayush Nivesh Saarthi Portal to Promote Investment in Traditional Medicine Sector.

App and Web Portal | Dated: 10 Jun 2025

In May 2025, Union Minister Piyush Goyal of the Ministry of Commerce and Industry (MoC&I), along with Union Minister of State (MoS) Prataprao Jadhav from the Ministry of Ayush (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homoeopathy), jointly inaugurated the ‘Ayush Nivesh Saarthi’ portal during the Ayush Stakeholder and Industry Interaction Meet held at Vanijya Bhawan, New Delhi.

🎯 Key Highlights:

  • - The Ayush Nivesh Saarthi portal is an investor-centric digital platform designed to promote and facilitate investments in India’s traditional medicine sector.
  • - The portal offers a unified interface that integrates key elements such as policy frameworks, incentive structures, investment-ready projects, and real-time facilitation tools, thereby streamlining the investment process and enhancing industry engagement in the Ayush ecosystem.

💡 Other Important Facts:

  • (i) The Ayush Nivesh Saarthi portal is a joint initiative of the Ministry of Ayush and the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce & Industry (MoC&I). It was developed in collaboration with Invest India, a New Delhi-based national investment promotion agency.
  • (ii) The portal offers a unified digital interface that integrates policies, incentives, and investment-ready projects. It includes real-time facilitation tools such as dynamic dashboards for approvals and guidance, supports global outreach to attract both domestic and international investors, and is designed with an investor-centric interface for simplified navigation and decision-making.
  • (iii) The platform promotes investments by leveraging 100% FDI through the automatic route and acts as a digital gateway to India’s USD 13 billion Medical Value Travel (MVT) sector and the expanding global wellness economy.

📚 Test Your Knowledge:

Recently, India launched the Ayush Nivesh Saarthi portal to promote investment in which sector?

Correct Answer: Traditional Medicine

🚀 Quick Recap:

About the Department for Promotion of Industry and Internal Trade (DPIIT)

  • Secretary : Amardeep Sing Bhatia
  • Headquarters: New Delhi