On January 9, 2025, Bengaluru-based PhonePe, in collaboration with Mumbai-based ICICI Lombard General Insurance Company Limited, introduced a unique insurance plan specifically designed for travelers attending the Maha Kumbh Mela in Prayagraj, Uttar Pradesh. This exclusive coverage will be available during the event, which is scheduled to take place from January 13 to February 26, 2025.