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WEP Unveils 'EmpowHER Biz' in Partnership with New Shop to Support Women Entrepreneurs.

National | Dated: 10 Jan 2025

On January 8, 2025, the Women Entrepreneurship Platform (WEP) of the National Institution for Transforming India (NITI) Aayog partnered with New Shop, a 24/7 convenience retail chain based in New Delhi, to launch the initiative 'EmpowHER Biz - Sapno Ki Udaan.' This was part of WEP's Award to Reward (ATR) initiative.

🎯 Key Highlights:

  • - The collaboration aims to empower women entrepreneurs and promote growth in the organized retail sector.
  • - The ATR initiative, launched in 2023, provides a framework for collaborative projects with measurable impact.
  • - The EmpowHER Biz - Sapno Ki Udaan initiative aims to equip women with essential skills and support for success in retail entrepreneurship. Open to women from Delhi-NCR, Punjab, Rajasthan, Uttar Pradesh (UP), Haryana, Madhya Pradesh (MP), and Gujarat, this initiative ensures support across these states, empowering women to pursue retail entrepreneurship with the necessary tools and guidance.

💡 Other Important Facts:

  • (i) Fifty women, aged 18-35, will be selected through an online application process. The top 20 participants will receive a full waiver on New Shop franchise fees, enabling them to establish their ventures with ease.
  • (ii) The initiative offers expert mentorship, training in retail management, financial literacy, digital tools, and business development, aiming to enhance women's entrepreneurial skills.
  • (iii) Through this partnership, New Shop aims to assist 10,000 entrepreneurs by 2030 and expand its franchising model to support first-time entrepreneurs across India.

📚 Test Your Knowledge:

What is the name of the initiative launched by WEP in partnership with New Shop to support women entrepreneurs recently?

Correct Answer: EmpowHER Biz

🚀 Quick Recap: